Levis jeans brand

United States, the largest sales of Levis jeans brand is the 2 million U.S. dollars in 1950, and by 1975 sales had reached one billion dollars pod. Huge profits, attracted many competitors in the fierce market competition, Lee `s brand jeans stand out, became the second largest U.S. brand jeans and young women in the market been ignorant of, without a rival. In the U.S., when asked about the next female consumers will buy what brand jeans, 40% of women will say that Lee `s. By 1992, nike dunk sb weak in the jeans market, sales fell 2% of the case, Lee's company than

an increase of 38.4% over the previous year, an increase of 7.6% market share; the same period in the company's largest competitor's market Levis share has declined by 17 percentage points. To August 1992, Lee `s jeans market share reached 20%. More importantly, the leadership of Lee's company was found, Lee `s consumers have great brand loyalty, they predict the future, now old, even if these consumers will continue to wear Lee` s brand jeans.
"The most personal of the Cowboys" is Lee% of the classic advertising copy. A "paste", which will feature Lee's unique expression of head.

Early autumn season

Early autumn season, seasonal clothing is vigorously engaged in the. With the replacement of clothing products, clothing display style requires a major adjustment. Early autumn fashion display a lot of details need attention. A handful of laps to introduce some clothes clothing shop owner displays details of the technique is often used.

1. Rapid changes in fashion display style: clothing has been transformed into fast moving consumer goods from the necessities of life, became a real fashion, rather than the performance before taking the majority of the clothing. According to Chinese economist Lang Research on the apparel industry, fashion product daily rate of depreciation of 0.7%. In other words, your product sold in advance, you can gain a better chance than the opponent. In the early autumn display on clothing, clothing shop owners have to get to there early action.

2. Early autumn fashion display color choices: Autumn is the season of maturity, so many colors all with a fruitful harvest and emotional bias, if real, rice and other colors. After experiencing everything in the Depression, the fall colors begin by the summer, turning bright and cool calm and thick, its color is characterized by low saturation, brightness is also low. Fall weather is cold, so warm beginning to look important.

3. Early autumn fashion display props: the fall because of dry and hot climate in summer and winter is not cold, it is a good tourist season, many of the travel theme will be applied at this time. Other migratory birds flying south, deciduous seasonal and other themes are also frequently applied. Element will have a tree, birds, leaves, stones, etc. have a sense of texture.

4. Early autumn outfit: Fall of goods will generally be divided into two kinds of early autumn and late autumn. Early autumn as the first band, thin, single jacket, single coat, long sleeve shirt, thin sweater as inside the ride, downloading an ordinary thickness of the main autumn skirt will be more solid than in summer. Early autumn with summer's T shirt is available with a thin single-jacket, which is now more ways to wear take in life are also common.

5. The basic display of clothing: clothing epidemic is no end, but some basic clothing is not the saying popular unpopular, such as Ji Xiqun, tweed wide leg pants, white shirt ... ... these are "clothing Forum evergreen tree ", timeless, even 10 years will not be out of date. These clothes are your wardrobe's "Zhenshanzhibao? Not to wear good-looking, dressed in a long time, definitely worth. Have a number of such basic clothing, annual, quarterly as long as under the fashion direction, the appropriate selection of some fashion to match on the line.