Levis jeans brand

United States, the largest sales of Levis jeans brand is the 2 million U.S. dollars in 1950, and by 1975 sales had reached one billion dollars pod. Huge profits, attracted many competitors in the fierce market competition, Lee `s brand jeans stand out, became the second largest U.S. brand jeans and young women in the market been ignorant of, without a rival. In the U.S., when asked about the next female consumers will buy what brand jeans, 40% of women will say that Lee `s. By 1992, nike dunk sb weak in the jeans market, sales fell 2% of the case, Lee's company than

an increase of 38.4% over the previous year, an increase of 7.6% market share; the same period in the company's largest competitor's market Levis share has declined by 17 percentage points. To August 1992, Lee `s jeans market share reached 20%. More importantly, the leadership of Lee's company was found, Lee `s consumers have great brand loyalty, they predict the future, now old, even if these consumers will continue to wear Lee` s brand jeans.
"The most personal of the Cowboys" is Lee% of the classic advertising copy. A "paste", which will feature Lee's unique expression of head.